So you have made up your mind to go for the digital marketing campaign for your business and you have hired a Baltimore SEO company for the same. The company has earned some good reviews and ratings online and all seems well and good. However, you don’t have any idea about what the company will do for you. If you don’t know what to expect from the SEO Company, how will you be able to know whether the company is working well to meet your goals and to serve the core purpose? You need to have a clear understanding of what you need to expect from a company and we will help you to throw some light on it.
Things an SEO company should be doing for your business.
First of all, let’s discuss what your SEO Company should do for your business. You might have some ideas about backlinks, social media marketing and PPC campaigns and some other activities. Yes, these are important aspects of digital marketing, but there is so much more to do. Let’s discuss.
Understanding your target audience, business and goals
The first thing a Baltimore SEO company should be doing is to understand your target audience. They need to research about it after knowing your business nature, demographic and geographical importance for the business and what the business goals you want to accomplish are. You cannot design and direct your SEO campaign without understanding your target audience, business and goals. Understanding your customers, which age range they fall into, where they live, where they can be found, are some important things an SEO company needs to find out.
Audit your website is also a crucial task
A good Baltimore SEO company will audit your current website and find out the flaws in that which might disappoint the users to visit the website. There might be design issues or lack of call to action segments or has duplicate content or some other issues. You can expect a full audit report of your website from the company to know the issues and to work on that to improve search rankings and brand recognition. Also, a good SEO company will identify your unique business selling position by finding out your unique products or services that differentiates you from your competitors.
Improve your on-page SEO
The next thing is proper on-page SEO of your website which includes keyword research, content creation and marketing campaign design, guest post outreach plan and other crucial activities. Using internal links to help understand Google about the page will be appreciated by the search engine and it will boost your ranks too. Finding out unique topics and write about them to educate your users is another crucial aspect of on-page SEO.
Design a clear and concise strategy for SEO
Once all these things are done, the Baltimore SEO company will come up with a clear SEO strategy for your business that has all the aspects of the SEO campaign is covered fully. The strategy must be tailor-made as per your business nature and offerings and should have the potential to find genuine users who are interested in your offerings to visit your website and take actions. Ask an SEO company to present a full-fledged SEO plan for your business and ensure that it is workable and feasible.
Identify competitive edges and content gaps
An ideal Baltimore SEO company will come up with a new content marketing strategy every time to get a competitive edge over others. For example, when a new update of technology comes in the market, you should take a lead and educate the users about it first. Being there first is everything and you should know that. Finding new content gaps and addressing them quickly is a sign of a good SEO company.
Ensure that they are working for you always
It is not professional when you try to reach out to the SEO company you have hired and they are unresponsive. If you find such a lack of clarity and focus, you need to take actions. If you find that the SEO Company you have hired is just wasting time and money, it means that you need to close your ties with them and pick another agency which is more responsive, genuine and works solely for you. Also, there are many SEO companies you will find that overpromise. They will tell you to boost your rankings in a week or so. It is a red flag and you need to identify it. SEO is a long term activity and it cannot give you results instantly.
Smooth and timely communication and reporting
The most important thing that you need to expect from an SEO company is proper and regular communication and daily or weekly reporting about the project progress and updates. The Baltimore SEO company you have hired must have quick communication tools to engage with you at any given time. Moreover, they must ensure that your inputs and suggestions are taken into consideration.
Hiring a Baltimore SEO company has many advantages, but you need to make your expectations clear with the firm to avoid any unwanted issues and confusion later on. An ideal SEO company will give a detailed analysis of what they would be doing for your business in advance. If they don’t, ask them. Don’t expect overnight results, but have genuine, feasible expectations from the company.